Fine Structure

The Most Popular Physicists (by Google)

Ever wondered how Einstein stacks up against Max Planck on the popularity scale? OK, perhaps that's not the best comparison to make. Einstein is clearly the most popular physicist on name recognition alone, but a list of the 9 next most popular physicists might surprise you.

Researchers sifted through Google searches for Nobel Laureates and ranked them according to their results. You can check the original PDF paper for results extending beyond number 10, and be sure to note their "achievement number", quantified with the unit Einsteins. Unfortunately, some scientists were unable to be ranked because of their too-common names. Poor Charles Wilson!

http://www.technologyreview.com/blog/arxiv/23754/ ]

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